7 Packaging Design Trends Of 2018

packaging design company

All the companies use packaging designs to give a better marketing strategy for their products. However, not all of these products are successful.

Today we will talk about the best packaging design trends of 2018.

1. Doodles

Doodles are awkward, funny and have the ability to turn the heads of 7 year olds to 90-year-olds. It is no question that using doodles in your packaging design will draw a lot of attention.

The free-form drawing can also portray conceptual art, marketing your business with an example.

2. Get Associated with A Cause

Any cause has a lot of followers and universal causes such as care for animals, go green campaigns and usage of environment-friendly energy influence people from all over the world.

A good packaging design company gets associated with a cause. In your product packaging, if you include some taglines or even a logo of universal causes, you will attract attention.

3. Building A Story

Your products do not need to be solo defined. They can present a much powerful image of your brand if they support a narrative.

Think of designing the main puzzle and then, differentiating the puzzle into smaller parts where each part will represent your individual products.

Suppose you have a business of footwear for children, ladies, and gents. A forward approach for your brand, in terms of progressive marketing, would be to instruct your packaging design company to put similar taglines and build a narrative.

Where you once benefitted off single males and females buying your products, you can open new doors for customers in form of joint families. Children will come with their parents and everyone will buy your brand – all thanks to your package designing strategy.

Similarly, inspirational and influential package designing can also be achieved.

4. Simplicity

No need to use a lot of color schemes and ultra-fancy when your reader finds difficulty to read of the product packaging.

Be simple in your marketing. It is not important to use all the nature’s colors but it is very important to convey your message to your customers. Apply the rule of KISS ~ Keep it simple silly!

5. Border Effects

Borders add value to your designs. Your product is more likely to receive attention if your design and taglines are accompanied by a border.

This also makes it easier for people to search the product on the shelves. Sometimes, a product may not be correctly placed. Using a peculiar border for your design will subconsciously make a user remember your product.

6. Color splashing

This is an abstract art approach. You can color splash a bunch of colors and then write product descriptions.

Descriptions do not have to be neatly arranged. They can use custom lettering, drop caps and shadow effects.

7. Retro Designs

‘The 90s never die’. With a rising number of millennials as your customers, pay special attention to products which remind them of the 90s.

This is one of the perfect examples of subconscious marketing. With retro designs, they feel being connected to something which was very special throughout their childhood.

Telling a story of respect, passion and masterful detailing, retro designs are an evergreen package designing trend.

In a nutshell, it can be said that packaging design is a key part of your business marketing which works well with the blend of other aspects like web development, SEO, etc. A complete website development company in Toronto can help you to boost your business with a proper branding strategy.